I am sitting here writing with a huge sense of release. Why? Well….In my professional life, this past week was a big deal. At my place of employment, we showed a bunch of new products to dealers, distributors and media. It was a calculated pre launch of our new products with a more public release scheduled from early August through late August. I feel release because things are in motion. The nitty gritty details of said new products are being hashed out and debated on blogs and forums. The process of filtering to see if the new products have hit the mark has begun.  Sometimes products take on their own life afterwards and serve an entirely different purpose than the design criteria. The ball is in play as they say. There is no looking back now. Only looking forward and learning from what is now the past.

I’m also excited because I can now share pictures of the products and/or prototypes that I have been riding, testing, and shooting but have been on a digital and verbal embargo. Note, I am not going to use this blog to answer tech questions about products from my place of employment. I am simply going to share occasional images of my experiences while riding them. For me personally, the experience is what matters.

Ahhhh……Release.  It feels so good.