Thanks for stopping by. My name is Jason Boucher. I am a lifelong dreamer, artist, husband, father, adventurer, entrepreneur and creator.
My journey to creating art begin at a very young age. As a young child, my main medium was pencil & paper. I loved drawing. I created my first comic at age nine or ten that ended with a call to my mother from the school given my main character was a drunk. Later, I took an art class from an incredible teacher that exposed me to pottery and painting. That same teacher later taught me photography and printing my first black and white image in 7th grade. Oil painting followed. I took private painting lessons until I was 18 years old.
In college, I put my creative side away to study. I also found cycling and the cycling community while working in bike shops here in the Twin Cities. In my senior year of college, I planned a bike tour from Alaska to Utah. My creative tendencies began to work their way back into my life and In an effort to both document and eventually try to self publish a book documenting my trip, I ended up taking a college level art class in black & white film photography and printing. This course completely overtook me and consumed me. It was this course that cemented my love of photography.
Little did I know that this crazy bike tour in the late 90’s would change my life forever. Not only did I make some career changing decision on that adventure, it was this journey that the my two passions of cycling and photography collided. I remember later writing that I never ride my bike without my camera. To this day, this is still true. It is only on rare occasion that I venture outdoors for any reason without my camera. No matter if I am hiking, biking, skiing or on the water, I always have some form of digital or film camera with me.
As my career and life progressed beyond university, I was fortunate to part of a great movement of brand and bicycling while working at my previous employer, Quality Bicycle Products. I was at QBP for 25+ years and worked on some amazing brands & products with incredible people. My crowning achievement was leading one of QBP brands through a monumental brand shift, bringing adventure to the cycling industry and commercializing the first gravel racing bike. That transformation brought me all over the globe where I met incredible people, documented and shared stories to inspire others.
Which brings me to today. I needed to leave QBP earlier this year for personal reasons. Many things have changed while many things have stayed the same. I am again creating art with focus and passion. While I am truly still in love with cycling, I have grown to recognize that cycling was my vehicle of choice to be in the outdoors. My love of being outside is actually stronger than my love for cycling. Today, my love of the outdoors gets me out there walking, riding, paddling, and even occasionally running. Photography and adventure are still my true loves and passion.
ADVENTURER. TRAIL SEEKER. STREET WALKER. PHOTOGRAPHER.
If you have a question for me or just want to drop me a note to say hello, please email me GNAT at LIVE dot COM.
Thanks again for stopping by.